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It’s amazing how a seemingly small change can dramatically improve conversions. On one of my link request outreaches I kept getting solicited for donations, to pay for links, something I didn’t want to do. Then I discovered a small change to what I was doing that resulted in more links.
Many years ago we updated our suggest-a-link outreach to include several suggestions, not just the one site we wanted a link from. One would think that asking for links for several sites would decrease…Continue
our website is an interconnection of pages.
Whatever SEO and user experience issues it has, the problem always boils down to its two basic elements:
This makes internal links your second-biggest priority.
So today we’ll look into all the ways internal links might be hampering your site’s performance.
An optimized website is a…Continue
In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks.
This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings.
But there is another type of link building that is also important: internal link building.
These are the links you build on your website that point to other…Continue
Link Building strategies certainly have changed over the years.
So have the SEO tools we use.
Since the old automated link building tools that automatically placed comments like KontentMachine or GSA’s Search Engine Ranker, modern tools have moved to manual research and outreach platforms.
Tools that I and many of my link building colleagues use today look more like ones used for public relations (PR) rather than link…Continue